Young Entrepreneurs - Sean Kelly
January 11th, 2007 by digerati
From Business Week.
Fit Fuel
www.fitfuel.com
Los Angeles
Age: 23
Ever wonder what those vending machines with nothing but soda and junk food are doing at your local gym? Sean Kelly did, and in 2002 he founded Fit Fuel, a health food and vending machine supply business, to tap into what he saw as prime vending real estate. After testing about 500 products from more than 150 brands, Kelly stocked his vending machines with a selection of trail mixes, nutrition bars, energy drinks, and other snacks targeted at athletes.
With 10 employees, projected 2006 revenues of $3.5 million, and a new Web site that accounts for 40% of Fit Fuel’s business, Kelly has no complaints about the progress he’s made in his four years of business. His next step is to develop Fit Fuel’s own nutritious product line to sell through the channels he has in place. At only 23, he still gets baffled looks from vending machine industry professionals decades older, but he takes them in stride.
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